Adidas Launches Exclusive Doodles Apparel Alongside Pharrell Song
Adidas' collaboration with Doodles, an Ethereum-based NFT project, is an intriguing blend of digital and physical collectibles. The partnership offers co-branded NFT packs, which not only include digital items but also give buyers the chance to claim exclusive physical apparel. These limited-edition packs are being sold until August 16, with prices ranging from $4.99 for a single pack to $374.99 for bundles.
One of the standout features of this collaboration is the inclusion of physical collectibles tied to Pharrell Williams and Coi Leray's song, “Not in the Store.” Items like the Deysi Tracksuit and Superstar Shoes are limited to just 200 pieces each, making them highly sought after.
The Doodles project itself is quite popular, with a significant market cap and a community of thousands of unique collectors. The collaboration with Adidas, combined with Pharrell's involvement and the upcoming "Dullsville and the Doodleverse" film, adds even more
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