Big Time Studios to Push ‘Play-to-Earn’ Through Binance NFT Marketplace

Big Time Studios, a company focused on bringing crypto-enabled video gaming to mainstream audiences, has announced plans to sell non-fungible tokens (NFTs) through the Binance NFT Marketplace. The sale, scheduled for July 15, will feature animated NFTs and early access VIP passes to Big Time's games. The partnership with Binance, one of the largest cryptocurrency exchanges, is expected to drive broader adoption of NFTs due to Binance's extensive user base and user-friendly interface.

According to Big Time CEO Ari Meilich, the link to the Binance NFT Marketplace will contribute to the emerging play-to-earn trend, where users can generate income from games through the acquisition of NFTs and crypto tokens. Meilich cited Axie Infinity as an example, where players can breed, battle, and trade digital pets called Axies, with some individuals in Third-World countries making a living from playing the game during the COVID-19 pandemic.

While acknowledging that the recent NFT market surge may not be sustainable in the long term, Meilich believes that the overall volume of NFT activity remains steady. He notes that many gaming companies are now researching NFTs, forming dedicated NFT teams, and exploring how this technology could disrupt their industry. The market for metaverse and in-game NFTs is expected to remain strong even as the hype around tokenized artworks and title deeds may have cooled down.

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