Disney partners with Dapper Labs to launch NFT platform
The partnership between Disney and Dapper Labs to launch the NFT platform, Disney Pinnacle, marks a significant move towards bringing iconic Disney characters into the digital collectibles space. The platform, set to go live later this year, is built on the Flow blockchain and will introduce collectible and tradable digital pins featuring characters from Disney's Pixar, Star Wars, and a century's worth of Disney cartoons.
Disney Pinnacle aims to bring the magic of pin collecting to the digital age, allowing fans to collect, trade, and share verified digital collectibles across networks. This venture not only expands the NFT space into the realm of beloved entertainment franchises but also adds a unique digital layer to the tradition of pin collecting.
Roham Gharegozlou, the co-founder and CEO of Dapper Labs, expressed excitement about Disney Pinnacle, stating that it is a product designed to incorporate lessons learned over the past few years. The platform will enable fans worldwide to collect dynamic pins on their phones, facilitating instant and secure trading regardless of geographic location.
The use of the Flow blockchain for Disney Pinnacle provides a foundation for seamless transactions and a user-friendly experience. The collaboration between Disney and Dapper Labs adds Disney to an already impressive list of partnerships for Dapper Labs, which includes the NBA, UFC, NFL, and Doodles 2.
As the NFT space continues to evolve, the introduction of Disney Pinnacle signals a major milestone in bringing cherished characters and franchises into the digital collectibles world, offering fans new ways to engage with and celebrate their favorite stories and characters.
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