Doodles NFT Soars 62.5% Amid Token Speculation and McDonald’s Partnership

The Doodles NFT collection has experienced a remarkable 62.5% surge in price over the past 24 hours, pushing its value to 6.97 ETH. This sudden rise follows a cryptic post from Doodles founder Scott Martin, known as Burnt Toast, which has sparked speculation about a potential token launch. In his message to the Doodles community on X, he wrote: “Take ownership, keep evolving new ideas, shape communities, open minds, inspire new growth.” Observant community members decoded the first letters of each phrase as an acronym suggesting "token is coming."

This growth has propelled Doodles to sixth place among the top ten NFT collections by market capitalization, which now stands at 69,686 ETH ($228.7 million). The collection also reported a robust 24-hour trading volume of 4,930 ETH ($16.18 million) and 741 sales.

Adding to the momentum is Doodles' recent partnership with McDonald’s. The collaboration features Doodles artwork on over 100 million limited-edition holiday cups available at McDonald’s locations across the United States, boosting brand visibility. Doodles has previously partnered with prominent brands like Adidas and Crocs to release exclusive products and digital experiences.

The potential token launch could position Doodles for significant growth, especially as the NFT market responds positively to innovative tokenomics and collaborations. However, lessons from projects like Pudgy Penguins, which saw their token PENGU experience high volatility after its release, serve as a reminder of the risks in the evolving NFT market.

The combined impact of speculation, strategic partnerships, and strong community engagement suggests that Doodles may continue to thrive in the competitive NFT space.

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