Le Clu3 Brings NFT-Based Loyalty Perks to Private Banking

Crédit Agricole's Indosuez Wealth Management has launched Le Clu3, a private NFT-driven membership club for its high-end clientele, making it the first loyalty program of its kind in the world of private banking. The program was created by SiaXperience, the digital design agency of Sia Partners, in collaboration with French Web3 platform METAV.RS.

While loyalty programs have been common in the fashion industry, Le Clu3 aims to build a strong community of next-generation clients in the wealth management sector. The target audience includes tech-savvy individuals from affluent families, investors, and crypto entrepreneurs.

Members of Le Clu3 receive a genesis "soulbound" NFT, granting them token-gated access to exclusive sections of the Indosuez website. The soulbound token cannot be sold or transferred, ensuring its exclusivity and connection to the member's wallet.

Ownership of the NFT provides access to "money-can't-buy" rewards and unique experiences, negotiated with luxury partner brands. While the names of these partner brands have not been disclosed, the benefits will relate to the VIP treatment reserved for their top clients. The value lies in the quality of the audience, allowing luxury brands to engage with high-level customers.

The launch of Le Clu3 demonstrates the evolving landscape of loyalty programs in the private banking sector, where exclusive experiences and rewards are leveraged to attract and retain affluent clients.

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