McDonald’s Partners With Ethereum NFT Series Doodles To Launch “GM Spread Joy” Event

McDonald’s has teamed up with the Ethereum-based NFT series Doodles for a colorful new collaboration dubbed “GM Spread Joy.” Launching on November 18, this initiative aims to bring Doodles’ signature rainbow-themed art to McCafé coffee cups across the U.S. Customers enjoying McCafé hot drinks will be treated to unique digital rewards accessible through the McDonald’s app, such as collectible digital objects and specially curated animated content, marking a fusion of tangible and digital brand experiences.

This partnership has had an immediate impact on the Doodles NFT market, sparking a 500% surge in trading volume and a 33% increase in the collection's floor price within 24 hours of the announcement. By blending a beloved consumer brand with an innovative NFT series, McDonald’s is tapping into the growing interest in digital art and blockchain-based rewards, potentially broadening the appeal of Web3 engagement through an everyday product like coffee.

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