McDonald’s Singapore to Launch 2,000 Non-Tradable Grimace NFTs
McDonald's Singapore is entering the world of NFTs (Non-Fungible Tokens) with a collaboration involving its character Grimace. Teaming up with Singapore-based crypto firm Bandwagon Labs and local NFT artist The Hidden Walls, McDonald's Singapore plans to launch a collection of 2,000 exclusive digital collectibles.
This collaboration reflects McDonald's Singapore's goal of providing customers with immersive experiences, offering a unique collection that taps into nostalgia-driven memories.
Drina Chee, Senior Director of Digital Customer Experience at McDonald's Singapore, emphasized the company's commitment to exploring innovative ways to engage with their audience. She explained that this venture into NFTs allows them to connect with customers in the digital realm while also showcasing the creative talents of local artists.
The Grimace NFT collection will be available to the public through a minting process facilitated by the McDonald's Singapore app. Collectors can visit the Grimace Digital Collectible section within the app and connect their NFT wallet using web3auth or the MetaMask app. By clicking "Mint Now," they can generate their own Grimace NFT. These newly minted digital collectibles will be viewable within the McDonald's app and on the blockchain.
Interestingly, these specific NFTs are non-tradable and non-transferable, meaning they cannot be bought, sold, or exchanged like most traditional NFTs. This unique approach adds an element of exclusivity to the collection.
Enthusiasts and collectors can begin minting the Grimace NFTs from Monday, August 21, onward, marking a creative collaboration between a beloved fast-food chain, a local NFT artist, and a crypto firm in the emerging NFT space.
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