Nike Brings .SWOOSH to Fortnite's 240M Users With 'Airphoria' Virtual Experience

Nike's .SWOOSH platform has partnered with Epic Games, the creator of Fortnite, to offer a virtual experience called "Airphoria." This collaboration aims to bring Nike's Air Max brand into the world of Fortnite and engage with its large player base. Players who visit the virtual Air-Max themed island in Fortnite for at least 10 minutes will receive the Air Max 1 '86 Back Bling digital sneaker within the game. Additionally, players who link their Epic Games and Nike accounts during the Airphoria event can claim an "Achievement" on the .SWOOSH platform.

The partnership between Epic Games and Nike does not involve integrating NFTs (non-fungible tokens) or digital item trading marketplaces into the Fortnite world or its economy. Instead, it focuses on cosmetics, Fortnite islands, and account linking between Nike and Epic. This means that the digital items and achievements obtained through this collaboration cannot be traded or sold and do not hold any monetary value.

Furthermore, .SWOOSH has released its own collection of NFT sneakers called Our Force 1. These NFT sneakers were priced at $19.82 each, and the collection had a total supply of 62,250 OF1 boxes. Nike has plans to expand its digital creations across various video game platforms, including a partnership with EA Sports to bring .SWOOSH digital creations to the EA Sports gaming ecosystem.

It is worth noting that the information provided is based on the knowledge available up until September 2021, and there may have been updates or changes to these collaborations since then.

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