Nike Will 'Go Way Deeper' Into Video Game Fashion Amid NFT Push

Nike's blockchain and digital wearables division, .Swoosh, has announced its intention to expand further into the video game space with the launch of a new line of virtual products called "Nike In-Game Wearables." According to a blog post from .Swoosh, these In-Game Wearables will be different from digital collectibles like OF1, as users can purchase and wear these collections directly in their favorite video games.

While the blog post emphasizes the value of virtual products being based on enjoyment and self-expression rather than just transactions, it does not explicitly confirm whether these upcoming wearables will be non-fungible tokens (NFTs). .Swoosh notes that collectors of these in-game wearables won't need crypto wallets; instead, they can link their game accounts to access and use the virtual products.

Nike, through its .Swoosh platform, has been involved in the blockchain space for several years, having acquired RTFKT. The blog post makes a distinction between "digital collectibles" or NFTs and "in-game wearables," suggesting that the latter may not be crypto-related but rather similar to its previous collaboration with Fortnite, which did not involve blockchain technology.

The blog post also mentions that owners of Nike digital collectibles (NFTs) will have the option to move these items to personal crypto wallets later in the year. This move allows NFT collectors to trade their Nike NFTs on marketplaces that guarantee royalties to creators, including Nike and affiliated artists.

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