Puffpaw Brings its ‘Vape-to-Earn’ Model to the Mainstream With New NFT Launch

DePIN project Puffpaw is making waves with its innovative approach to helping smokers quit nicotine through tokenized incentives. The company is launching its second-generation NFT collection and nicotine-free Smart Vape devices, aiming to bring its “vape-to-earn” model to a broader audience.

Puffpaw co-founder Reffo Tse emphasized the project’s focus on reaching mainstream users, including those unfamiliar with crypto. The Gen2 NFT collection, set to debut on Berachain and through Korean vape brand TREATs, includes 30,000 NFTs bundled with a Puffpaw box containing a Smart Vape and three pods.

Unlike the Genesis collection targeting crypto enthusiasts, the new collection aims to attract everyday smokers, offering a mint price under $100, which covers production and shipping costs without profit margins. Customers can also purchase the product using fiat currency, making it accessible to a wider demographic.

Puffpaw’s model leverages financial rewards to incentivize reduced nicotine consumption. The Smart Vape uses Bluetooth-enabled pods that connect to a mobile app and crypto wallet to track usage data, including puff duration, timestamps, nicotine levels, and flavors. This data is recorded on-chain to determine reward distribution.

Users earn more rewards by opting for nicotine-free pods and adhering to specific usage guidelines. High-rarity NFTs also provide greater financial incentives, encouraging healthier habits while engaging users in the Web3 ecosystem.

The Smart Vape features tea-extract-based, nicotine-free e-liquids designed to help users gradually quit nicotine. While nicotine pods are available, they offer fewer rewards, steering users toward healthier options.

Puffpaw has already garnered a diverse user base, with half its customers in South Korea and Japan and the remainder in the U.S. and Europe. “In the Web3 world, location doesn’t matter,” said Tse, highlighting the tangible consumer appeal of Puffpaw’s product.

By blending health-focused innovation with blockchain technology, Puffpaw aims to redefine the vaping industry and empower users to kick nicotine for good.

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