Puma, Gutter Cat Gang and LaMelo Ball Team Up to Release NFT Sneakers

The "GutterMelo MB.03" NFT sneaker collection is a collaboration between web3 streetwear brand Gutter Cat Gang, shoe retailer Puma, and NBA player LaMelo Ball. The collection consists of digital sneakers that will be available for purchase as non-fungible tokens on the NFT marketplace OpenSea starting from June 29. Each buyer of the NFT sneakers will also receive a physical pair of sneakers to own and wear.

The sneaker collection, designed by LaMelo Ball as part of his fashion collaboration with Puma, aims to bring a new era of style and fashion to the world of basketball apparel. The collaboration seeks to combine on-court and online expression of unique style while also raising awareness about web3 technology and digital collectibles.

To participate in the purchase of the NFT sneakers, interested buyers can register on the allowlist platform Premint. However, it is important to note that the site has mentioned being over-allocated, meaning that not all buyers will be able to mint into the collection. There are different pricing tiers for early access allowlist participants, with prices ranging from $175 to $215.

The integration of NFTs into the fashion industry has gained traction, with streetwear and sneakers leading the way in the digital fashion space. In April, Nike introduced its first digital sneaker collection on its Web3 platform called Swoosh, which generated over $1 million in sales despite some technological delays. Similarly, Adidas released its initial series of NFTs associated with its Into the Metaverse Web3 ecosystem in April as well.

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